"It depends" is the honest answer — but most owners are looking at the wrong sources. Here's how we actually price a unit.
Most owners start with a Zillow estimate or whatever the neighbor claims they're getting. Both are guesses dressed up as data. One is an algorithm that's never walked through your unit; the other is a number with no lease attached to prove it.
The truth is that no two units on the same street command the same rent. A renovated kitchen, an extra half-bath, a fenced yard, off-street parking, even which way the windows face — each one moves the number. Price too high and the unit sits, quietly bleeding a month's rent while you "hold firm." Price too low and you lock in below-market income for a full lease term.
So we don't guess. We pull real, recent lease comps from comparable units, weigh the features that actually shift demand in your submarket, and factor in the season you're listing into. The goal isn't the highest number on paper — it's the highest number that gets signed, fast.
In this post, we'll show you where owners go wrong on pricing, which "comps" to ignore, and how we land on a rent that fills the unit without leaving money on the table.
